In the concept of digital advertising, understanding key metrics is essential to measure success and optimize ad revenue. One with the most frequently used metrics for publishers, advertisers, and marketers alike is ecpm calculation. eCPM serves as a standard metric to gauge the profitability and gratification of ads, helping advertisers https://miranda-terkildsen.hubstack.net/ecpm-what-it-is-and-why-it-matters-in-digital-advertising