Real-time bidding is automated and thus is always a type of programmatic advertising, but not all programmatic advertising is real-time bidding. Real-time bidding is the driving force behind most programmatic advertising campaigns. Programmatic advertising is “the automated process of purchasing and selling online ads. Real-time bidding differs from static auctions https://publicidadeonline20753.blogs100.com/29023954/rtb-real-time-bidding-para-leigos