Jodi Sevigny is a proven Financial Institution Marketing Consultants with over 20 years of financial institution marketing experience. Driven by the data, she helps FIs focus limited resources to prioritize growth opportunities, segment the data to more effectively target marketing efforts, and help tie back an ROI to efforts, turning bank marketing teams into a profit center, instead... https://salesfunnelprofessor.com/blog/jodi-sevigny-talks-financial-institution-marketing/